“It’s All in the Lens.” ad by Gundlach Optical Co.
Photo: Alex Alex. License: All Rights Reserved.
A typical use of Crayonette for titling, combined with Plymouth featuring several of its fancy alternates. “Send for Catalogue” appears to be in Bookman (see also its precursor Old Style Antique No. 7).
This ad from the early 1900s by Rochester-based Gundlach Optical Co. showcases the accomplishments of their Korona Long Focus Cycle Camera and the Turner-Reich Convertible Anastigmat Lens. The exemplary photograph depicts a street scene in Rochester, New York, with the General E.S. Otis Arch in the center.
