Nuit Blanche Mayenne is a one-night event that happens every two years and takes place in the small city of Mayenne: for a few hours, it shows contemporary art and design works in different places of the city center. Calling itself the smallest Nuit Blanche in the world, the event brings together more than 40 artists, whether they are renowned or from the emerging scene.
This year’s communication was given to Atelier Tout va bien. The program designed for the occasion and to use as a tool to wander around the city shows the signature color combination of red and silver chosen for the event. As the brochure had to show at the same time a map and a presentation of each artistic intervention, the booklet has two paper formats: a cover of eight pages printed on Fedrigoni Sirio Flamingo paper, on which we can find the map of Mayenne, and inside, a smaller booklet for the featured artists. This change of paper format makes it easier for the reader to go back and forth from the description to the map.
Atelier Tout va bien used Tactic, a sans serif designed by Antoine Elsensohn, and Big Daily designed by Alaric Garnier and available from Production Type. Tactic is used for titles and display text while Big Daily is used on the interior pages for longer stretches of text. This now classic combination of a geometric sans with a humanistic serif has nevertheless a spicy effect, as the abrupt 90 degrees lines of Tactic are put in perspective with the roundness and huge x-height of Big Daily.