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Youthforia visual identity and packaging

Contributed by F37 Foundry on Nov 9th, 2021. Artwork published in
circa 2021
.
    Youthforia visual identity and packaging 1
    Universal Favourite. License: All Rights Reserved.

    F37 Judge by F37 Foundry is in use for Youthforia. From Universal Favourite’s portfolio post:

    As far as brand experiences go, the beauty space is bland. Variations of the same thing, using makeup the same way. Youthforia wanted to break the beauty rules for a Gen Z market bored by what’s out there. We rolled out a visual and verbal identity dripping in 90s nostalgia that mixes and matches as joyfully as the brand’s product system and gives its audience permission to play with their self-expression.

    Universal Favourite chose F37 Foundry’s Judge and Grilli Type’s GT America as the brand’s contrasting typographic counterparts.

    Youthforia visual identity and packaging 2
    Universal Favourite. License: All Rights Reserved.
    Youthforia visual identity and packaging 3
    Universal Favourite. License: All Rights Reserved.
    Youthforia visual identity and packaging 4
    Universal Favourite. License: All Rights Reserved.
    Youthforia visual identity and packaging 5
    Universal Favourite. License: All Rights Reserved.
    Youthforia visual identity and packaging 6
    Universal Favourite. License: All Rights Reserved.
    Youthforia visual identity and packaging 7
    Universal Favourite. License: All Rights Reserved.

    Typefaces

    • F37 Judge
    • GT America

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