Harper’s Bazaar 2021 redesign
Harper’s Bazaar is an American monthly women’s fashion magazine. Since its debut in 1867, as the U.S.’s first fashion magazine, its pages have been home to talent such as the founding editor, author and translator Mary Louise Booth, as well as numerous fashion editors, photographers, illustrators and writers.
When the magazine was redesigned in early 2021, STUDIO 191’s Laura Genninger followed the path of Alexey Brodovitch, the original Art Director of the magazine who notoriously started the trend associating Modern typefaces (also know as Didot/Bodoni, or Didone) to luxury and high-end fashion, by choosing NewParis as the main titling face. For the body text it was complemented by SangBleu OG Serif. An unidentified grotesk [probably Helvetica Now, see comments] is completing the trio.
NewParis and SangBleu OG Serif are available from Swiss Typefaces.
2 Comments on “Harper’s Bazaar 2021 redesign”
The unidentified grotesk might be Helvetica Now.
I think you nailed it, Akira! With optical sizes, it seems. Added, thank you.