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Stoov brand identity

Contributed by F37 Foundry on Nov 18th, 2021. Artwork published in
circa 2021
.
    Stoov brand identity 1
    Source: www.stoov.com License: All Rights Reserved.

    F37 Attila by F37 Foundry is in use for the brand identity of Stoov, a manufacturer and retailer of heating cushions and pads, electric heating bottles and similar products. The company name is inspired by the Dutch word stoof – a once popular household item, with which you could keep things and people warm. (Wikipedia). From the Stoov website:

    Stoov® warms people, not the planet. We live for those moments in where we forget about time and just enjoy the moment. Stoov® is all about bringing coziness, whether its inside on your couch, outside on a fresh spring morning or harvesting the last lights on an autumn day. Our infrared heating products will keep you warm, whether you are at home, in your garden, on the sea or camping, so you can focus on the moment and enjoy life.

    F37 Attila is the primary brand typeface used for display purposes, on the website and elsewhere. It’s paired with Euclid Flex for smaller text. The all-lowercase logo appears to be based on Gill Sans.

    Stoov brand identity 2
    Source: www.stoov.com Stoov. License: All Rights Reserved.
    Stoov brand identity 3
    Source: www.stoov.com Stoov. License: All Rights Reserved.
    Stoov brand identity 4
    Source: www.stoov.com Stoov. License: All Rights Reserved.
    Stoov brand identity 5
    Source: www.stoov.com Stoov. License: All Rights Reserved.
    Stoov brand identity 6
    Source: www.stoov.com Stoov. License: All Rights Reserved.
    Stoov brand identity 7
    Source: www.stoov.com Stoov. License: All Rights Reserved.
    Stoov brand identity 8
    Source: www.stoov.com Stoov. License: All Rights Reserved.

    Typefaces

    • F37 Attila
    • Euclid Flex
    • Gill Sans

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