Deutsche Edel-Stärke packaging
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “tannenberg” and “signal”. License: All Rights Reserved.
Packaging for Deutsche Edel-Stärke (“German deluxe starch”), a fabric stiffener produced by Deutsche Edelstärkefabrik Heinrich Dehnert, featuring the Stärke-Tante (“Aunt Starch”). The fonts in use – two weights of Tannenberg (1933) and one of Signal (1931) – suggest a date in the 1930s.
2 Comments on “Deutsche Edel-Stärke packaging”
The words “Stärke-Tante” may be handlettering based on Signal, though: 1) they’re knocked-out from the printed background, which is difficult to do with lead type; 2) some letters (a, e) appear twice under slightly different aspects.
Thanks, Stéphane. I would think so, yes. In many applications from this period, there were intermediate steps involved, for example in order to bring the text to a certain size, carrier material, or arrangement. Sometimes this was done mechanically, but often it was quicker to do it by hand. I have added the tag “lettering derived from typeface”.