Yucca Studio visual identity

Neue Haas Grotesk and Apoc are the brand typefaces of design platform Yucca Studio.

The connection with the organic world of nature is obvious in relation to the color palette and in relation to the name “Yucca” itself. Despite its laid-back, discreet and neutral appeal, Yucca has quite a few symbolic meanings: new opportunities, loyalty, protection and purity.

Apoc has a classic and elegant look, combining some differentiating elements, and creating an interesting contrast with Neue Haas Grotesk. Together, the two convey the brand values of elegance and professionalism, as well as a clean and timeless style. The CC initials that are shown debossed on the business cards are from Nautica.