Hey Low is a design studio building low-carbon brands and websites. We build easier, faster and greener websites that emit on average 70% less carbon and load in less than a second. Low impact on the planet. High value for business.
The internet is a physical thing. And, the sad truth is, nothing is up there in the clouds. The digital industry is responsible for around 4% of global emissions – more than the entire airline industry, and is growing by 5% each year. In an age when scientists are warning us that every bit of warming matters, it’s time to get real about the impact of the digital world. Technology and renewables alone will not save us. So for once, let’s try to go Low.
We believe design has an important role in our transition to better future. That it shouldn’t only look good, but do good.
Boogy Brut Poster White was love at first sight for us. We knew almost instantly that this was the one we had been looking for for a long time. That’s why it’s so central to our brand image.
To reduce the data sent to users, we combined Boogy Brut with system fonts, meaning we use default fonts already available on each device. So if you’re using an Apple device, for example, you’ll see the body text set in San Francisco.