The young, Berlin-based venture Argument proposes a new perspective on design, understanding its collection of furniture as something discursive where objects ‘become arguments’ in themselves. bus.group provided design and art direction to Argument, developing a contemporary identity for use across formats. A multimodal website was produced to house the launch collection, developed with full integration of shop functionality.
The new identity for Argument designed by Enno Pötschke from bus.group uses custom versions of TWK Everettand TWK Everett Mono. Both custom typefaces, provided by its designer Nolan Paparelli, include new designs for a few letters, amongst which are a rounded G, a single-storey a and a somehow more mechanic g. The retail versions of Everett and Everett Mono are available from type.weltkern.