MIC online magazine
MIC is an online magazine now part of the BDG media company: founded in 2014, the magazine evolved towards a less political and more pop-cultural approach to information. Aimed towards millennials and the generation Z, the content of this platform is divided into four categories: Impact, Culture, Identity, and Life, offering a wide range of more or less serious topics.
The platform bids a lot on the design of the website: conceived as a colorful montage of elements, the front page shows the last news of each category, each of them presented in a different layout and with a strong focus on image composition. Type is not put aside either: no less than three typefaces are used on the website, with different taks and in different formats, which makes the quantity of information seem dense and as if it was constantly renewing itself. MIC uses Balto from Type Supply mainly for text, as this 21st century American grotesque is legible and relatively neutral in its design. For subtitles, headlines, quotes, and many other options, we can see Obviously Wide from OH no Type Co., an extended grotesque that catches the eye and gives a fashionable effect to the whole. Sainte Colombe from Production Type is the typeface used for categories, quotes, and generally for text in larger sizes: using Sainte Colombe in such a big size makes visible all its delicate details that tend to fly under the radar when printed in text sizes, and establishes ties to the printed press and its diversity of formats and headlines which aren’t used anymore on websites.
The design of MIC is interesting in the way it redefines types of reading online and how it shapes an online magazine without making it a succession of vertical pages. In this way, the multiple uses of different typefaces help create a diversity in a format depending on standardized templates.
