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Underwood typewriter ad

Photo(s) by “dr. shordzi”. Imported from Flickr on Aug 1, 2013. Artwork published in .
    Underwood typewriter ad
    Source: http://www.flickr.com Uploaded to Flickr by dr. shordzi and tagged with “block”. License: All Rights Reserved.

    in: Neue Zürcher Zeitung, April 1920.

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    • Block
    • Romana
    • Herold

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    1 Comment on “Underwood typewriter ad”

    1. Mar 28th, 2014  10:29 pm

      The ad proudly lists the results of a typewriting competition held in Basel on 17 April 1920: most of the winning ladies relied on a machine made by Underwood.

      Note the narrow alternate ‘s’ in the second line. Berthold Block contained a number of those which helped in fitting the text to a given width. The serif is one of the many metal precursors of Romana. The very condensed type for the number of contestants (“180 Konkurrierende”) might be Berthold’s Schmale Herold.

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