Ordinary Lifee
We developed the brand of Ordinary Lifee, a space where you can enjoy a cup of coffee in your everyday life, with the concept of “Ordinary Time”. It provides everyday life records and a space where you can feel the special relaxation and comfort. The meaning of Ordinary Time has been consistently applied to logotypes, slogans, and various graphic applications.
“Ordinary Time” stands for the space and time of Ordinary Lifee. Ordinary Lifee provides time to comfortably record and experience various moments and experiences in daily life in our space. The Ordinary Lifee logo was designed with a functional and rational logo that eliminated unnecessary decorative elements, and the trademark symbol (™) was expanded to ‘TIME’, in order to emphasize the time of Ordinary Lifee. By designating the slogan as “13th, Ordinary Lifee Time,” which is the same as the design concept, we actively deliver a message that our purpose is giving relaxation and comfort to the customers.
Ordinary Lifee develops design with the concept of time and record. With the word type that visualizes the ‘13th hour’ and the image type that lists and records everyday objects, Ordinary Lifee’s consistent design system has been established.
