“Kodak Moment” poster

This poster is part of the ongoing poster series about the NBA. It is a personal visual investigation about the slang and expressions by the NBA commentators.

“Click-click, welcome to your Kodak-Moment my friend” is the expression used by the former Indiana Pacer NBA player (and now NBA commentator) Reggie Miller. And it is what Reggie said during the incredible performance and iconic dunk of the Miami Heat player Dwyane Wade in 2009.

I like the SoLow typeface because it can show both expressivity and technicality. Its aesthetic resumes a time of the past that we remember as nostalgic and far away. A time of transition between analogic and digital, films and sensors, prints and screens. To give a swing of modern taste, I used Right Grotesk in its Narrow Dark style for the smaller text.