Philo rebranding (2021)
Rebranding of Italian fashion company Philo. In Italian, filo means “thread”, the logo thus presents the sinuosity of a thread and the letter O at the ending represents the eye of the needle.
Philo, expresses its strength and sensitivity in proposing a personal and creative reading of current trends, reflecting the different personalities of the contemporary woman, with a multiple and multifaceted identity.
Particular attention is paid to the choice of natural materials, colors, and exclusive prints of the best Italian production chain.
The new logo has been announced in November 2021. It’s based on Hook (Jo Malinis, 2020). The accompanying brand typefaces are the seriffed Nautila (Anne-Dauphine Borione, 2021) and the sans-serif Neue Montreal (Mathieu Desjardins, 2018).
