This brochure is about citizen communication. More precisely, not about any citizens, but about the target group of Leipzig organizers. For the editorial design of the brochure, we explored the corporate design boundaries of the city of Leipzig and made the whole thing “artsy”, especially through font, colors, paper choice and the playful-natural illustration style. By picking the joyful and easy-going Apfel Grotezk for headlines and the cover, we extended the strictest visuals of the city of Leipzig without losing the corporate elements. Body text is set in Helvetica.