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Saudi Sports Company brand identity

Contributed by F37 Foundry on Dec 1st, 2021. Artwork published in .
    Saudi Sports Company brand identity 1
    Source: works.design Works. License: All Rights Reserved.

    F37 Attila by F37 Foundry is used by Works for the global broadcasting company SSC (Saudi Sports Company). A bespoke Arabic version was created for the channel. From the portfolio website of Works:

    In partnership with the Ministry of Sport in Saudi Arabia, WORKS have created a new brand identity for SSC (Saudi Sports Company).

    The new design for SSC (the only sports broadcaster in the Kingdom), required a contemporary brand, appealing to its under 30 demographic (70% of the population) but
    with longevity to stand the test of time.

    The brand systems where created from the very origins of the country and delivered across a host of materials, from corporate products to channels and platforms.

    Saudi Sports Company brand identity 2
    Source: works.design Works. License: All Rights Reserved.
    Saudi Sports Company brand identity 3
    Source: works.design Works. License: All Rights Reserved.
    Saudi Sports Company brand identity 4
    Source: works.design Works. License: All Rights Reserved.
    Saudi Sports Company brand identity 5
    Source: works.design Works. License: All Rights Reserved.
    Saudi Sports Company brand identity 6
    Source: works.design Works. License: All Rights Reserved.
    Saudi Sports Company brand identity 7
    Source: works.design License: All Rights Reserved.

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    • F37 Attila

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