The OKOK-Meter is a series of interactive instruments that measures the user’s “OKOK-ness” based on their behavioural patterns. Based on the readings, the meters playfully dispense a reading slip that displays results assessing their state of OKOK-ness with oKoK, a fictional unit of measurement.
Working closely with OKOK Services to visually explore and interpret what “OKOK” could be, MPTY reimagined OKOK Services having a non-creative arm which designed, manufactured and produced OKOK-Meters, with METER being an acronym of Measuring Equipment for True Emotional Reading.
The art direction and design of the meters – from functionality, form and typefaces, to naming and instructional copy – took inspiration from the utilitarian vernacular and details of meters, gauges, and apparatus.
Studying devices of different shapes and sizes, past and present, analog and digital, the neutral and functional visual language of the meters were playfully contrasted with unconventional shapes and colours, and the inclusion of subtle “faces” in each meter. Outlined versions of the meters were also created, reminiscent of technical drawings used for communicating how something is constructed.
A functional and information tone, similar to labels seen on appliances and electronic products, was applied across the naming, numbering system, labelling, and usage instructions.
Logotype and logo lockups
The custom-drawn logotype drew reference from information systems from factories and laboratories. With it being monospaced, it allowed room for different stacking and configurations of the letters O and K.
Following the designs of the meters, the established visual language was extended into a graphic system. A set of modular brand assets was derived, enabling flexible and further implementation into selected applications.
Collaterals and merchandise
A limited range of printed collaterals and merchandise was produced to complement the direction, including t-shirts, caps, namecards, and stickers.