Stush is a Jamaican patty company founded by Opal Rowe in Toronto, Canada. For the creation of the Stush logo, design agency Mosaic used the typeface Kiosk by Nguyen Gobber. The design studio describes the core ideas behind the branding as follows On Behance:
In Jamaica, the word stush is slang for 'proper’. So when our client came to us asking for help to reinvent her brand, we wanted to ensure that we stayed clear of the visual clichés and tropes normally associated with the country and the culture. Instead, we were inspired by the colours and visual language of vintage Jamaican Dance Hall signs and typography. With that, combined with a whimsical copy and illustration style, we helped our client create an emotive brand that can’t be ignored on shelf and on social.
Kiosk is paired with two (yet to be identified) sans serifs: one typeface is used in both proportional and monospaced styles for smaller sizes, the other is a wide sans serif used in all caps in logo lockups. [It’s Plaak, see comments.]
2 Comments on “Stush patties”
The undentified typeface is Plaak!
Spot on! Thanks, Otto. Added.