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Terra – The Sustainability Pavilion, Expo 2020 Dubai

Contributed by 29Letters Type Foundry on Dec 7th, 2021. Artwork published in .
    Terra – The Sustainability Pavilion, Expo 2020 Dubai 1
    Photo: 29Letters Type Foundry. License: All Rights Reserved.

    29LT Adir and Futura are used for the signs at Terra – The Sustainability Pavilion at Expo 2020 Dubai. Designed by Grishaw Architects, the Pavilion –

    opened to the public in 2021 as one of the top three attractions of the Expo 2020 Dubai, and aims to illuminate the ingenuity and possibility of architecture as society looks to intelligent strategies for future sustainable living.

    The visitor experience was designed by Thinc in collaboration with content partner Eden Project.

    Terra – The Sustainability Pavilion, Expo 2020 Dubai 2
    Photo: 29Letters Type Foundry. License: All Rights Reserved.
    Terra – The Sustainability Pavilion, Expo 2020 Dubai 3
    Photo: 29Letters Type Foundry. License: All Rights Reserved.
    Terra – The Sustainability Pavilion, Expo 2020 Dubai 4
    Photo: 29Letters Type Foundry. License: All Rights Reserved.
    Terra – The Sustainability Pavilion, Expo 2020 Dubai 5
    Photo: 29Letters Type Foundry. License: All Rights Reserved.

    Typefaces

    • 29LT Adir
    • Futura

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    2 Comments on “Terra – The Sustainability Pavilion, Expo 2020 Dubai

    1. Hello community,

      I would love to know if the above TERRA artwork is known as a typeface or if it might just be hand-drawn!

      Would love to hear back! Thanks in advance!
      Best regards
      Kai from Germany

    2. Hello Kai,

      I’m pretty sure that it’s a custom drawn logo and not based on a typeface. For fonts that are similarly liquid/amorphous, check Williamson Skidoo (digital as Skidoos) and the counterless NN Noire. See also the related typefaces linked on those pages.

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