Taylor Swift is re-recording and re-releasing her back catalogue, branding it “Taylor’s Version”. The iconic Red is no exception. The pop hit-single “22 (Taylor’s Version)” was released as part of Red (Taylor’s Version) on November 12, 2021, with this lyric video.
The graphic style of the video is consistent throughout: Lyrics typeset and animated on a light-pink background with confetti, cheesy aging effects of scratched/worn film-emulsion and caught hairs, and with a deckled frame.
Two fonts are used: One a geometric sans, Montserrat, mostly used in all-caps oblique; the other is the connected script Mr Sheffield – which has not yet featured on Fonts In Use – used in italic.
A variety of treatments are used. The frequent grow/bold/blur effect increases the grey-value of Mr Sheffield and squishes its smaller counters away. There are numerous other effects: combing, scroll/repeat, fade, blur, crop/repeat, wobble, and marquee.