Herbowski

True Sans is the identity typeface for botanical skincare brand Herbowski. From London-based design studio Regular Practice:

Beginning with a bespoke logomark, we sought inspiration in the literary and graphic annals of Herbowski’s slavic lineage, manifesting in both the structural forms of the condensed sans serif and in the ephemeral poetry that uniquely accompanies each product.

Working across the identity, packaging, labeling, bottle design and creative art direction, our structural branding system favours texture over trimmings; championing the tactility of thoughtful and recyclable materials over flippant decoration. Unified with a single colour, the identity brings together the variance of its vibrant history to embody a wholly unique and elegant brand worthy of the story it tells.