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Audio-Cassette C-120 insert

Contributed by Simon Birky Hartmann on Dec 11th, 2021. Artwork published in
circa 1970
.
    Audio-Cassette C-120 insert
    Source: www.flickr.com Bruce Jamieson. License: All Rights Reserved.

    A lovely insert, enhanced by an elegant geometric design, for a no-name audio cassette from Germany. The typography relies on a Swiss/International approach, and leverages multiple weights of the Helvetica typeface to organize information. The tri-color palette has a neat muted blue, contrasted with the white of the paper stock, and a black.

    A special note for the “Compact Cassette” visual mark, all stunning in its italicized goodness. This logo probably was custom drawn, and doesn’t use a font.

    Via Bruce Jamieson’s collection of tape cassette inserts.

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    • Helvetica

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    1 Comment on “Audio-Cassette C-120 insert”

    1. Beautiful. Thanks for posting this!

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