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Duo Security

Contributed by Russell McGorman on Dec 9th, 2021. Artwork published in .
Duo Security 1
Source: brandfolder.com Duo. License: All Rights Reserved.

Duo is a brand by Cisco, providing two-factor authentication, endpoint remediation, and secure single sign-on tools. The logo uses caps from Baro Black, featuring the alternate O with horizontal bridge and a customized D that follows suit. It’s combined with typography in Neue Haas Grotesk. From Duo’s brand book:

The name Duo is a reference to our roots in two-factor authentication; our two co-founders, Dug and Jon; and the duality of our industry – approve vs deny, good vs evil, white hat vs black hat. The logo is a visual analogy of a lockset tumbler mechanism, with the middle “U” being closed, to symbolize securing the lock.

Duo Security 2
Source: duo.com Duo. License: All Rights Reserved.
Duo Security 3
Duo. License: All Rights Reserved.
Cover of the Duo brand book, 2018
Source: brandfolder.com Duo. License: All Rights Reserved.

Cover of the Duo brand book, 2018

Logo expressions and remixes as shown in the Duo brand book
Source: brandfolder.com Duo. License: All Rights Reserved.

Logo expressions and remixes as shown in the Duo brand book

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  • Baro Black
  • Neue Haas Grotesk

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