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Alipay+

Contributed by Mark Bloom on Dec 20th, 2021. Artwork published in
circa December 2021
.
    Alipay+ 1
    Source: design.studio License: All Rights Reserved.

    Aeonik in use for AliPay+ by Alipay, the world’s largest digital payments platform. Designed by the wondeful team at Design Studio. From their portfolio website:

    Alipay+ needed a brand that would engage consumers and merchants, stand out in crowded digital and physical POS environments and ultimately bring together dozens of local e-wallets and financial institutions.

    Working closely with the Global Head of Brand for Ant Group, we developed the brand strategy framework and subsequent design system for Alipay+.

    The brand system builds on a visual analogy of a key product truth – the bringing together of dozens of previously disconnected digital wallets. A contemporary palette and warm tone of voice helps the brand feel approachable and trustworthy. The motion and 3D assets add charm and personality as the brand comes to life in both online and offline spaces.

    The Alipay logo was drawn by Frere-Jones Type in 2018–19, working with Ying Hou at Inwa Design.

    Alipay+ 2
    Source: design.studio License: All Rights Reserved.
    Alipay+ 3
    Source: design.studio License: All Rights Reserved.
    Alipay+ 4
    Source: design.studio License: All Rights Reserved.
    Alipay+ 5
    Source: design.studio License: All Rights Reserved.
    Alipay+ 6
    Source: design.studio License: All Rights Reserved.
    Alipay+ 7
    Source: design.studio License: All Rights Reserved.
    Alipay+ 8
    Source: design.studio License: All Rights Reserved.
    Alipay+ 9
    Source: design.studio License: All Rights Reserved.
    Alipay+ 10
    Source: design.studio License: All Rights Reserved.
    Alipay+ 11
    Source: design.studio License: All Rights Reserved.
    Alipay+ 12
    Source: design.studio License: All Rights Reserved.
    Alipay+ 13
    Source: design.studio License: All Rights Reserved.
    Alipay+ 14
    Source: design.studio License: All Rights Reserved.
    Alipay+ 15
    Source: design.studio License: All Rights Reserved.

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