Stone Espresso branding

When Display first received the brief to brand this premium domestic espresso machine, we were told that, weighing more than 20kg, it would be rock solid on the kitchen counter, allowing for all operations necessary to prepare the best coffee in your home.

That inspired the heavyweight custom logo (drawn by Alessio D’Ellena) and the sophisticated, unusual design for a domestic espresso machine needed a typographic companion that would go well with that. That is why we choose TWK Lausanne, a very carefully crafted sans serif that works beautifully in small sizes, and set large for headlines.