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Ciacco Lab visual identity

Contributed by Paffi on Dec 25th, 2021. Artwork published in
circa December 2021
.
    Ciacco Lab visual identity 1
    Source: www.behance.net Photo: Marco Varoli. License: All Rights Reserved.

    New visual identity proudly crafted for Ciacco Lab by Stefano Guizzetti, an artisan laboratory of gourmand delicacies and ice creams, located in Parma and Milano. Paffi (Giulia Peretti and Silvia Recalcati) designed a new logo, icons, labels and wayfinding for the new shop in Parma – brand new textures and packaging for the award winning panettone maker.

    Ardoise is used throughout in its narrower styles.

    Visual identity, palette and logo versions
    Source: www.behance.net Paffi. License: All Rights Reserved.

    Visual identity, palette and logo versions

    Design of custom icons and grid for shop window and wayfinding
    Source: www.behance.net Paffi. License: All Rights Reserved.

    Design of custom icons and grid for shop window and wayfinding

    Design of custom icons for Ciacco flavors
    Source: www.behance.net Photo: Marco Varoli. License: All Rights Reserved.

    Design of custom icons for Ciacco flavors

    Work in progress, packaging brainstorming
    Source: www.behance.net Photo: Valentina Fraccaroli. License: All Rights Reserved.

    Work in progress, packaging brainstorming

    New packaging with high transparency and big lettering, to enhance the product inside. Babà label works upside down as the packaging needs to be turned regularly.
    Source: www.behance.net Paffi. License: All Rights Reserved.

    New packaging with high transparency and big lettering, to enhance the product inside. Babà label works upside down as the packaging needs to be turned regularly.

    Design of graphic texture based on the logo grid for panettone packaging and desserts.
    Source: www.behance.net Print MGP srl. License: All Rights Reserved.

    Design of graphic texture based on the logo grid for panettone packaging and desserts.

    Typefaces

    • Ardoise Compact
    • Ardoise Tight
    • Ardoise Narrow

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