Archaism and Graphik are used for the visual identity of Beregovoy residential estate. From our interview with Suprematika’s art director, Vladimir Lifanov:
The architecture of housing complexes often distorts the face of the city, while Beregovoy does the opposite, building a dialogue between the residential complex and the surrounding landscape. And Archaism, conceived as an answer to manipulations with type and denying artificial transformations, addresses the same values. Narrow dense setting in Archaism highlights the key points, contrasts with body text and brings in the elegance into our layout. Bright design of the typeface at large sizes becomes practically the main graphics in the booklet.
The airy layout set in Graphik looks like the outlines of buildings on the river embankment. The typeface is neutral, which is why we took the liberty to actively experiment with tracking and density of setting.