An artful feeling surrounds the fire of Cowgirl.
Precisely because the name is instantly drawing an image of what the cliché might evoke, the full aesthetics, choice of font, and how it is put in context is balancing out an exciting, yet classy counterpart, leading into being much more than just the sum of its parts.
Through cowgirl, Utah-based creative Matthew Raymond is transcending his journey of deep interest for timeless clothing and objects.
For its iconic branding and various garnments including bags, t-shirt, hoodies, sweatshirts, mugs and caps, cowgirl is using the all lowercases of Grand Slang by Nikolas Type.