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The Beer Institute

Contributed by Stephen Coles on Aug 2nd, 2013. Artwork published in .
    Beer-ID2.jpg
    Source: http://www.whois3.com License: All Rights Reserved.

    The Beer Institute was organized in 1986 to represent the beer industry in the US. They recently got a new identity and website from 3 Advertising. The logo — featuring Mayoa softened Trade Gothic Bold Condensed No. 2, and a nice pictogram-style illustration representing basic beer ingredients — is fashioned in the Hip Traditional style currently favored by craft brewers and their customers. 

    Supporting the identity in the stationery is Archer. The typeface may be a tad twee for beer folk, but it does echo the monoline strokes of the logo. It also survives an extra-deep letterpress impression on the business cards.

    Beer-ID1.jpg
    Source: http://www.whois3.com License: All Rights Reserved.
    Beer-ID3.jpg
    Source: http://www.whois3.com License: All Rights Reserved.
    945767_10151565547981733_633384973_n.jpg
    Source: https://www.facebook.com Screencap by Yves Peters. License: All Rights Reserved.

    The logo starred in a segment on The Daily Show.

    Typefaces

    • Trade Gothic
    • Mayo
    • Archer

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