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ARFI visual identity and website

Contributed by Studio Tumulte on Jan 13th, 2022. Artwork published in
July 2021
.
    ARFI visual identity and website 1
    Source: studio-tumulte.com Photo: Studio Tumulte. License: All Rights Reserved.

    We worked on the new visual identity of ARFI (Association à la Recherche d’un Folklore Imaginaire / “Association searching for an imaginary folklore”) by following the collective’s vision: a poetic and multifaceted spirit, a microcosm made up of free and unique electrons. Just as ARFI has its own musical language, it seemed obvious to us to create an aesthetic apart. It is by crossing a set of symbols that we form hybrid, playful and joyful letters straight out of our imagination. This lettering is paired with typography set in Gosha Sans.

    ARFI visual identity and website 2
    Source: studio-tumulte.com Photo: Studio Tumulte. License: All Rights Reserved.
    ARFI visual identity and website 3
    Source: studio-tumulte.com Photo: Studio Tumulte. License: All Rights Reserved.
    ARFI visual identity and website 4
    Source: studio-tumulte.com Photo: Studio Tumulte. License: All Rights Reserved.
    ARFI visual identity and website 5
    Source: studio-tumulte.com ARFI. License: All Rights Reserved.

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