ARFI visual identity and website
Contributed by Studio Tumulte
on Jan 13th, 2022. Artwork published in
July 2021
.
We worked on the new visual identity of ARFI (Association à la Recherche d’un Folklore Imaginaire / “Association searching for an imaginary folklore”) by following the collective’s vision: a poetic and multifaceted spirit, a microcosm made up of free and unique electrons. Just as ARFI has its own musical language, it seemed obvious to us to create an aesthetic apart. It is by crossing a set of symbols that we form hybrid, playful and joyful letters straight out of our imagination. This lettering is paired with typography set in Gosha Sans.
