The Eiger Sanction movie posters and trailer
US One Sheet (27″×41″) with artwork by John Alvin and an unexpected appearance of Granby for the tagline.
While the titles in The Eiger Sanction use Venture (see James’s contribution), the posters as well as the trailer feature another typeface by VGC that was also released in 1972: it’s Aquarius, a “semi-sans” (or semi-slab) by Ronald Arnholm. See it side by side with Venture and other VGC novelty faces in the December 1972 issue of Industrial Art Methods on Mark Simonson’s website.
Aquarius is used in caps from one of its bolder weights for the title as well as for Clint Eastwood’s name. Co-star George Kennedy gets squooshed Helvetica Light, the names of Vonetta McGee and others are set in Univers Condensed.
British One Sheet (27″×40″) with artwork by Jean Mascii. The title here is shown with quote marks. Kabel Black is used for the tagline.
Still from the trailer
Still from the trailer
1 Comment on “The Eiger Sanction movie posters and trailer”
Thanks for posting this, love Aquarius and I love the Eiger Sanction.