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View-Master C 260: The Canary Islands, View-Master logo

Photo(s) by Buro Destruct. Imported from Flickr on Jan 16, 2022. Artwork published in
circa 1960
.
    View-Master C 260: The Canary Islands, View-Master logo 1
    Source: www.flickr.com Uploaded to Flickr by Buro Destruct and tagged with “rondo”. License: CC BY-NC-SA.

    Fonts from the Flea Market #1251

    This isn’t a record cover, as one might suspect. it’s rather a sleeve holding three reels with a total of 21 three dimension pictures of the Canary Islands, to be viewed in the View-Master. From Wikipedia:

    View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master “reels”, which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film. It was originally manufactured and sold by Sawyer’s.

    The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master’s early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children.

    Shown here is View-Master series C 260 as produced in Belgium, featuring Rondo for the title.

    The View-Master logo appears to be based on Phenix, with added shadow. The version on the inner sleeves stays closer to the forms of the metal typeface than the one on the cover, cf. E and S.

    View-Master C 260: The Canary Islands, View-Master logo 2
    Source: www.ebay.de emillerose. License: All Rights Reserved.
    Logo for Sawyer’s Inc.’s View-Master stereoscopic viewing system, ca. 1950s. This version has heavier strokes than Phenix.
    Source: www.brightontoymuseum.co.uk Brighton Toy and Model Museu. License: All Rights Reserved.

    Logo for Sawyer’s Inc.’s View-Master stereoscopic viewing system, ca. 1950s. This version has heavier strokes than Phenix.

    Typefaces

    • Rondo
    • Futura
    • Phenix American

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