Breit Biniazan visual identity

Breit Biniazan are trail lawyers based in Virginia Beach, United States. The attorneys have secured some of the largest verdicts and settlements in Virginia history. For example $1 billion product liability as a total recovery for the state of Alabama for the Deepwater Horizon oil spill of 2010. From designer Dana Hoeck / dch.design:

Breit Biniazan came to DCH with a clear objective — their new identity should strike a balance between energetic confidence and hardworking dependability. It should help convey their core mission — to push the limits of legal strategy and improve their clients’ lives.

The entire typography is carried by Arpona, supported by its counterpart Arpona Sans. About her typeface selection, Dana Hoeck writes:

DCH created a monogram logo with a bold wordmark to express that balance. The transitional serif typeface Arpona feels both storied and unique. A bright color palette and radiating geometric pattern speak to the firm’s passion and determination. The end result is a powerful brand that challenges the status quo of the industry.