The client came to Carosello Lab in July 2018 with the idea of creating a new men’s hair care brand: they only had the products and a price list. From our research, we envisioned a very scientific brand balanced by a sexy, stylish design. We created the name “The Hair Bureau” and the payoff “The science of results”. We built the identity around the idea of a laboratory, where scientists work non-stop to find the right combination of ingredients to prevent hair loss. The packaging itself symbolizes an office desk where all research results are arranged together.
The sharp and bold Blacker (Zetafonts) was chosen for the company logotype. It elegantly recalls contemporary newspaper fonts, adding credibility to the brand identity.
For titles and body copy we employed Relative and Relative Mono by Colophon Foundry. The typefaces work nicely in small sizes and convey a perfect balance of elegance and technical precision. The typographic identity was consistently employed for all printed and digital expressions of the brand.
Photography: Carosello Lab
