To better integrate, Andrei Grosu and myself chose to set the event’s identity to be chromatically similar to the &NowEast festival’s identity, while using the mainline brand elements of TypeThursday.
What I liked about this project was the great freedom in the creative process and interpretation of all visual communication elements. I was tasked with designing not only the poster but it was an integrated approach with visual materials to be used on the chapter’s social media as well as chirons and endscreens for the livestream of the event.
As throughout 2021 all TypeThursday events were held exclusively online and knowing that this collaborative event was to be livestreamed I opted to play with our typographical sets – setting a very dynamic visual approach and experimenting with various lettering interpretations of TypeThursday’s acronym.
For all the materials developed from the posters, I used Obviously as the only typeface in varying widths and pairs to obtain dynamic and playful compositions. The use of the typeface was a directive from the TypeThursday team as it is the brand typeface approved for usage in all materials.