For the 2019 edition of the Mapping Festival – an annual event for digital art – in Geneva (Switzerland), the photographs of the exhibitors’ installations were generated/coded themselves by a digital program. Through a raster made of the characters X and V (referring to the 15th anniversary of the festival) we discover these images. This raster constitutes the “matrix” for all the visual communication of the festival.
ABC Monument Grotesk was a selected for its contemporary neutrality and the (complementary) colors were also chosen to recall the fluorescent generally present on digital media only. the poster was first digitally printed (the image). Followed by an overprinting of the text in silkscreen printing, first in white then in fluorescent green.