An ocean-side farm in Amagansett, NY, Amber Waves is women-founded, predominantly female-run, and a magical place for anyone who visits. After 10+ years in business, they were in need of a brand audit and evolution. Experientially, their brand equity was stronger than ever, but the language, tone, and visual identity needed to reflect this. As the farm extends beyond the land it was time to establish a consistent visual and audible presence.
The flexibility of the brand is seen in the typography, through the use of four styles from the Knockouttypeface family by Hoefler&Co.