Abnormal Cybersecurity visual identity

Everett by Nolan Paparelli is used throughout the new brand identity of Abnormal designed by brand strategy and design studio A LINE. Their logo, based on Everett features an alternate A without horizontal bar, a bracketed lowercase r without curves and a single-storey a. From A LINE’s portfolio website:

A LINE worked closely with the Abnormal leadership team to develop a brand strategy, tone of voice, and visual identity that reflected its position as an unconventional technology company taking an uncommonly precise approach to solving the world’s biggest cyber security challenges.

To create a sense of precision we built the entire identity system on a grid. Designed to be used across imagery, illustrations, applications, animations, and iconography, the grid also represents the AI inherent in Abnormal’s technology – specifically how it provides a depth of insight into people’s behavior that would be impossible for an individual to do on their own.