“2 Tones for That Great Illusion!” page in Frederick’s of Hollywood catalogue 1972
4 Comments on ““2 Tones for That Great Illusion!” page in Frederick’s of Hollywood catalogue 1972”
I think Lizzie Bramlett at The Vintage Traveler will love this when I tell her about it, with it involving vintage fashion.
So far, we had merged Davison Arabesque and Filmotype Vigus into one typeface entry. Both are phototype interpretations of an untitled “poster and sign card alphabet” by J.M. Bergling shown in his Art Alphabets & Lettering (1914). I now decided to give Vigus an entry of its own.
This version originated at Filmotype in or before 1970, and also was known as Unicorn. Unlike Davison Arabesque (PLINC, 1968), it doesn’t have a lowercase. Vigus is also distinguished by a few details. Most strikingly, the gaps in A B R are smaller, S has a smaller top aperture, J doesn’t descend below the baseline, and its K has a curved arm and a hooked leg. The font used for the catalog page shown here hence is Vigus, not Arabesque.
Thanks for pointing this out, Florian. I was wondering what had happened to that font use contribution with it appearing under a different font now, but I can see those differences on closer inspection. It’s all part of the education of being a 'Fonts In Use’ contributor!