AirGo Radio identity
Contributed by Hans Slade
on Feb 24th, 2026. Artwork published in
.
AirGo Radio is a podcast and media hub in Chicago reshaping the culture of the city and beyond. At a key moment for growth, they needed a future-facing brand with echoes of the history inspiring them.
AirGo’s wordmark references “on-air” and video recording iconography with a simple red dot, which expands to form the basis for the visual identity. The simple contrast of circle and angle expands to the broader system, inspired by mid-century media such as Avant Garde magazine and PBS Television. ITC Avant Garde Gothic was a practical choice as well—when handed off to the client for use, it’s sturdy enough to live unchanged, but its alternates can easily add visual interest to a pull quote or other text.
