21 Princípios Para Viver o Novo (“21 Principles for Living New”) is a Christian motivational book by Talitha Pereira, published by Identitade Store.
Among the fonts that have the best contrast with the one chosen for the body – Avenir Next Condensed – two stood out: Termina and Tusker Grotesk, two more sans typefaces but with a lot of personality and style. Combined on a large scale, they make up a modern and very attractive layout. The decision to transcribe titles vertically is an alternative to depart from the standard of most books in the same segment. It is also a solution that integrates large-scale texts and allows leveling of structure for titles with different amounts of characters and balanced line breaks between words.
A big difference in each chapter are the highlighted phrases. They usually open and close chapters and need special attention. And speaking of phrases, quotes, and the like, having a more timeless and even somewhat classic look, the solution here was to combine a serif font, modern and with a lot of personality. This decision is also a response to that timeless style edge that the idea of principles evokes for the book. Tenez is of Brazilian origin, but has a worldwide distribution. In addition to all its personality, it is a very exclusive font, that is, still little used in graphic projects. Undoubtedly, it is a mix of combinations that communicate more than the graphic style goals of the book, they also identify a little bit of the author’s personality.