Rompeolas (breakwater) is an independent music record label and audiovisual production company in Colombia, which through self-managed work seeks to make emerging talent visible with an experimental and disruptive projection.
The identity is based on the concept of doing things differently, of “breaking the wave”, revealing a series of forms that are related to the organic nature of the waves and break the compositions.
The logo is based on Shokoofeh, customized to make all the glyphs different, with the purpose of expressing the particular way in which they cover any project differently from self-management. Obviously is used for accompanying text.
In order to live in different contexts and allow the brand to have more freedom when expressing itself, a variable version of the logo is developed that represents the movement of the waves from its birth until it breaks with a breakwater.
The graphic system is based on a series of forms that are related to the organic nature of the waves and that seeks to break the compositions to communicate the disruptive and different way in which they see art.