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Labatt Blue Light Seltzer Campaign

Contributed by Bethany Patton on Feb 21st, 2022. Artwork published in
May 2021
.
    Labatt Blue Light's latest flavor, blood orange blackberry seltzer in a pile of oranges.
    Brandmint. License: All Rights Reserved.

    Labatt Blue Light's latest flavor, blood orange blackberry seltzer in a pile of oranges.

    Product launch for Blue Light’s hard seltzers proving you don’t have to be good at hockey to be good at activations. The campaign’s typeface is Clearface Gothic.

    Left: Open Labatt Blue Light beer in front of promotional step-and-repeat.
Right: Promotional campaign poster.
    Brandmint. License: All Rights Reserved.

    Left: Open Labatt Blue Light beer in front of promotional step-and-repeat.
    Right: Promotional campaign poster.

    Hockey-themed campaign campaign gif
    Brandmint. License: All Rights Reserved.

    Hockey-themed campaign campaign gif

    Left: Close up Labatt Blue Light blood orange blackberry seltzer. 

Right: Open Labatt Blue Ligh Seltzer in front of step-and-repeat.
    Brandmint. License: All Rights Reserved.

    Left: Close up Labatt Blue Light blood orange blackberry seltzer.

    Right: Open Labatt Blue Ligh Seltzer in front of step-and-repeat.

    Event entry cards
    Brandmint. License: All Rights Reserved.

    Event entry cards

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    • Clearface Gothic

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