Inaugurated in 1896, listed as a historical monument and renowned for its exceptional acoustics, the Athénée Théâtre Louis-Jouvet is one of the most beautiful Italian-style rooms in Paris.
The Parisian institution Athénée Théâtre Louis-Jouvet commissioned the graphic design studio Violaine & Jérémy to build a new identity system that honors the theater’s heritage.
The logotype is set in customized Dahlia. Titles are set in DahliabyVJ-Type. Secondary typeface is Louize text from 205TF. Illustrations by Nick Dahlen.
Words from the designers:
We took inspiration from the place and its Art Nouveau architecture. We used the wavelike great canopy window as a structure to compose the identity system, to obtain a simplified music score, we can find on posters, programs or flyers.
We choose to work with the Minneapolis-based artist and designer Nick Dahlen. His work was the perfect match to bring some contrast and modernity to the initial graphic work which refers to more classic references. Nick twists objects and bodies into curved and rhythmic artworks which embody with elegance the mix of theatrical art and music.