Seer Medical
Halyard Text is the brand typeface of Seer Medical. The Australian company creates technology for the diagnosis and management of neurological conditions, with a special focus on epilepsy. Among their products are wearable devices, a cloud platform, and machine learning systems.
In-house designer Jessica Sneddon led a brand refresh and developed a new visual language, introducing Darden Studio’s Halyard Text as the new typographic backbone. Used in several of its eight weights, Halyard Text lends its qualities as highly readable text sans to all aspects of the brand, be it on the website, in the mobile app, for infographics or packaging. Interestingly, Seer Medical employs Halyard Text for both text and display purposes. By keeping everything in one subfamily, they opted for a look that’s deliberately more open and spacious than with Halyard Display, the sister family optimized for large sizes.
Social media graphics
Social media graphics
Halyard Text taking care of structuring the rich information in Seer Medical’s mobile app
Halyard Text is also used on the clean box designs for the Seer Home Kits.
Infographic about epilepsy diagnostics in the age of pandemic
Illustrated timeline of the Seer Medical process
On the website, Halyard Text is paired with the narrower Corporate S for smaller all-caps headings.
Website detail with Halyard Text in a range of sizes
Quote graphic set in Halyard Text
