Centre de les Arts Lliures is a cultural space where the word travels, the space can be read, and the action is always present. Signage is necessary to guide the visitor, but also to provide a sense of change and renewal of the environment. The place has a sober spirit, where the essence prevails over ostentation. Therefore, we believe that the strong point of this signage should be how and where we place the typography. We’ve played with unexpected perspectives to turn the same space into a poetic story. Create a clear but groundbreaking visitor-space relationship.
The typeface we used for this project is Brossa, a grotesk font inspired on Helvetica forms designed by Typerepublic.