Daydream Koffucha was created for those who enjoy coffee but are sensitive to caffeine. Koffucha is a more efficient and healthier alternative to traditional coffee, with all the benefits but without the drawbacks; increasing the natural flavor notes of high-quality and fair-trade ingredients, all fermented in small crystal batches.
Two worlds, one can.
The concept of the design was to communicate balance. Doing so iconically, standing out of the dark tons of coffee, and the typographic approaches of kombucha.
The solution centers on a big isotype that is easy and fast to be recognized on shelves, and on social media. Colors are divided and mixed at the same time, a sort of visual yin-yang: energy + health, coffee + kombucha, job + personal life.
For the logotype, we modified Kaftan Serif, to keep its dreamy shapes, but perfectly matching it with the symbol. It is combined with Plaid and Plaid Mono for the copy, a more earthy and industrial typographic family which is easy to read.
While flavors are differentiated by colors, that still might be difficult for consumers to understand. That’s why we designed a series of beautiful yet simple illustrations showcasing the ingredients on the back.