Designer David Fassett gave Export a custom color fill treatment for the cover of Kyle Scheele’s How to Host a Viking Funeral: The Case for Burning Your Regrets, Chasing Your Crazy Ideas, and Becoming the Person You’re Meant to Be.
The cover photo depicts the physical subject of the book: the burning of a cardboard viking ship, filled with the regrets of 20,000 people and Bob Ewing’s custom lettering of the phrase “the people we used to be”. The italic is from Averia Serif.