Megan Thee Stallion came to rap fame back in 2016 when she ran roughshod over a Houston cypher in a viral video. In 2019, she made XXL’s freshman class, and it’s been all success and accolades since. Known for her saucy lyrics, and as thee Hot Girl who brings thee heat, it was only a matter of time before someone put together marketing magic and slathered that saucy heat all over some hot, fried meat.
That someone was Popeyes, the famously confusing purveyors of fried chicken and never tinned spinach. In October 2021, Stallion and Popeyes released the explicitly flavoured Hottie Sauce. The marketing for Hottie Sauce included a fiery redesign of Megan Thee Stallion’s signature tongue logo. With a signature logo, signature sauce, signature chicken sandwich, and signature sound, they lacked only one signature: the non-adjectival type. For Megan Thee Stallion’s signature on Popeyes Hottie Sauce advertising, they used BLKBK’s font Flash Back.
Flash Back is a lighter-weight script, hand drawn with a brush-tip marker. Like Megan’s bars, its strokes are swift yet structured—dense between breaths. Like Hottie Sauce on Popeyes chicken, its motions burst with sizzling flavour. This ’80s throwback font has the timeless quality to make it universal, and the pop of personality to make it perfect for the Hot Girl signature.
The bold script used on the sauce packages is Fineday with modifications. The bold inclined caps used for “Hottie Sauce” in the ads are either custom drawn or from an unidentified typeface.