Interior Felt
Interior Felt approached Frontier looking to better communicate its purpose and to connect with its architecture-and-design audience. We identified the company’s key differentiators and helped it define its values and ambitions. We then built on that work by creasing the visual identity depicted here, which celebrates the natural beauty of felt.
The fabric’s textures, colors, pliability, and versatility inspired a careful and elegant photographic style that forms the basis of the brand. We then combined that with timeless typography, abstracted patterns, and technical keyline graphics to create a visual system that reflects the level of care and attention to detail Interior Felt delivers with its products.
To make the logo we customized Grilli Type’s GT Super Display Super. All body and display copy is set in the Roman or Medium weights of Neue Haas Grotesk. Following the brand launch, Frontier designed and developed a new website and swatch kit, images of which are included here. For a full case study, see the Frontier website.
Interior Felt wordmark and logo
Interior Felt swatch kit
View of new Interior Felt website
Branded Interior Felt products
1 Comment on “Interior Felt”
Nice work. Totally unrelated, but I immediately thought of Lindsay Anderson’s 1968 film.